Pretty Modern: Beauty, Sex, and Plastic Surgery in Brazil

In this well-crafted ethnography, anthropologist Alexander Edmonds explores narratives and practices surrounding plastic surgery in contemporary Brazil. Cosmetic procedures, or estetica, have been increasing rapidly among the urban populations. Rather than simply lamenting the increase of plastic surgeries in a country famous for embracing the sensual, Edmonds instead explores the reasons why estetica has become so popular across race, class, and gender lines. Examining beauty culture in Brazil from an ethnographic perspective, he suggests in Pretty Modern that it is essential to understand what beauty means and does for differently located social actors.