It is so ridiculously obvious why the kids are flipping out about this impressively under-the-radar Nordic crooner. It doesn’t matter if gnat-attention-span hipsters can’t name his influences, the history that brought us to now. It doesn’t matter if they forget the album tomorrow (though it’s clearly their loss). What does matter is when amazing music comes forth. What matters is keeping it in our hearts once the fair-weather fans have moved onto the next big college radio hit.
When I was coming up, Polyvinyl was a key player among emo purveyors.