Chick Lit: The New Woman's Fiction

You’ve seen it. Unmistakably pink, highly stylized and adorned with images of contemporary (glamorized) femininity – martini glasses, stilettos and Prada handbags. If you’ve stepped foot inside a chain bookstore in the past five years or so, you’ve seen chick lit in all its glory, usually grouped in a flashy eye-catching bunch near the front of the store. Hailed by some as “the new woman’s fiction,” the phenomenon known as chick lit is storming North America, the UK and beyond.