Elevate Difference

Reviews of OOIOO

Arminico Hewa

When I was twenty, I flew off to Japan one spring with a stated mission “to be alone.” While this may sound more glamorous than it actually was, I did accomplish my goal. Unable to speak to anyone, wandering between cities and sights in dazed confusion, I was undeniably alone. It was either the best ten days of my life or the strangest—and really, it was probably both. Japanese band OOIOO recreate the strangeness of that experience.


I have to admit, I was a bit concerned when I hit play on the first song of OOIOO’s album, Taiga. I’m not one to discredit noise as a musical form; I even own an album or two by Agoraphobic Nosebleed. However, there’s only so much “noise as art” that I can take at a time, and as the droning and incoherent screams of “UMA” came rushing into my headphones, I was seriously contemplating the ibuprofen in the bathroom cabinet. Luckily, the repetitive yelps of the first song are not present throughout, and there are some good moments.