If you have a vice, you might as well indulge it responsibly. Shaman Chocolates' profits propagate Huichol communities and culture. Descendents of the Aztec, the Huichol population is approximately 18,000. They reside in the sierra of Jalisco and Nayarit, and their traditions persist despite the encroachment that ensued with the arrival of the conquistadors. Huichol ceremonies use peyote, and the people are known for vivid depictions of themes from nature utilizing beads and yarn.