Elevate Difference

Bitch (Issue #34: Green)

Trust Bitch to subvert their very own issue’s theme! In their Winter 2006 issue, they approach what has been become a trend in the magazine world from Elle to Vanity Fair: the “Green issue.” Thankfully, in the spirit of their moniker, the magazine offers a creative response to the very definition of what “green” might entail. Bitch turns its snarky eye toward the color, including such “green” issues as money, jealousy, and, of course, the environment.

Despite the theme’s popularity, Bitch’s approach is anything but typical; I don’t think Elle is offering a articles as diverse as “Wendy Somerson’s Knot in Our Name,” which discusses activism within knitting circles, or articles such as Audrey D. Brashcich’s “Sweet Nothings,” which discuss how girl power became a marketing tool. Along with such obvious topics as Sarah McAbee’s engaging article “Green and Not Heard,” there is also a history and analysis of the Girl Scouts in Aimee Dowl’s piece, “Troop Therapy.” Timely, as always, Hawa Allan’s piece “When Tyra met Naomi” peers in on race issues in the modeling world, particularly focusing on how the fashion world pit Tyra Banks against Naomi Campbell because there can only be one “other” or “minority” supermodel. Moving from modeling to a spiritual mode of money management, Bitch magazine hasn’t lost its diversity of focus and approach.

Written by: Lisa Bower, February 22nd 2007

yeah, at first it was weird. i think articles like that have to do with the idea of "alternatives" rather than traditional "green" issues. still, i wonder why it's necessary for there to be a reaction; why can't the tackle what has already been done?

did you have a hard time figuring out how some of the articles related to "green?" i love bitch, and i loved the issue, and really, they could theme the issue anything and i wouldn't care, but i definitely couldn't find the connection for some of the articles (the knitting article, for example).

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