Elevate Difference

Ladies Certified Organic White T-Shirt

Green is the new black, and no, we’re not talking about that vintage Chanel dinner party dress. From cosmetics to clothing, the determination to be more earth friendly is not just a celebrity fad, but a way of honoring Mother Nature. Many may not understand or care about what going green means, but if we research what really went in our daily couture, perhaps we would think twice before spending our green.

A recent _Seattle Times_ report claims that common fabrics, such as cotton, nylon, and polyester are either grown with a strong dose of pesticides, chemical fertilizers, or are even petroleum-based. Consequently, how can our Sunday sweats, a fall sundress, or silky lingerie made with insect poison make us look or feel good? Going green does seem like a pain, or is it? What if there’s an all-natural thread made from the fastest growing plant in the world that can sooth problematic skin, is breathable in even the hottest temperatures, and can please nearly any budget-conscious shopper? Pandas thrive on it and one Canadian designer believes it’s the key to discovering the Truth.

“When I started this company, I was not a vegetarian and was not even thinking of pursuing anything along those lines in terms of a market,” explains Reina Pruchnicki, owner of clothing company, Truth. “But the path that I took opened my eyes to many things and over the years my diet slowly became mostly vegetarian. I have become more aware of making healthy and sensible choices when it comes to food and I love how much better I feel!"

Truth, which began in 2001 in Toronto, first started as a line of leather-looking belts, which became popular among the Canadian vegan community. However, it’s her t-shirts that are gaining attention for being made with bamboo. According to the Truth website, this biodegradable fibre has “natural antibacterial properties and prevents allergies and skin irritation.” In addition, these t-shirts can reportedly absorb and evaporate up to four times quicker than other alternatives without losing its silky smooth feel. Unfortunately, these claims aren’t enough to make Truth t-shirts a must-have.

While Truth t-shirts are famous for being made with bamboo, it isn’t fully accurate. They’re actually produced with “Bamtex,” making them 66% bamboo, 28% cotton, and 6% spandex. Yes, Truth t-shirts are so velvety that you just want to wrap yourself in them, but it seems that only pencil thin girls can truly appreciate this irresistible benefit. More voluptuous women must suffer the wrath of spandex, creating a tight, snug feel that accentuates every undesirable curve, making even the most confident female self-conscious about being exposed. While Truth t-shirts seem perfect for hitting the gym or bearing sizzling hot temperatures, sweat can actually cause them to ride up. The thickness of a Truth t-shirt feels as if it’s retaining more heat even though it’s not. The top’s too-tight collar can easily smudge makeup and anyone who can’t leave the house without applying foundation for a flawless face understands how annoying this can be.

Most importantly, why is it that Pruchnicki’s latest line isn’t 100% bamboo when a few clicks of a mouse can lead shoppers to a vast world of designers providing this feature for a similar or more affordable price? If clothes make the man, then what of women? Should they suffer in the name of beauty and their environment? With so many independent online vegan shops to choose from, the troubles one must face with Truth t-shirts are unnecessary and may even discourage others in thinking that bamboo clothing is uncomfortable when it’s supreme compared to standard cotton.

Pruchnicki’s Truth t-shirts may leave eco-friendly fashionistas disappointed, but her new invention shouldn’t be tossed aside like dirty socks. Her willingness to provide healthy choices for women are admirable and hopefully she’ll offer shoppers a more improved version of her line in the upcoming future. For now, it’s certain that the truth indeed hurts.

Written by: Stephanie Nolasco, December 1st 2009

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