Elevate Difference

New Moon Girls (The Beauty Issue)

If you’re a parent or a person who interacts with and cares about children, you might have noticed some worrisome trends, especially among girls. I have seen girls as young as seven show concerns over “getting fat” or being unpopular. Bullying, body image conflict, and other issues seem to be plaguing young women earlier and earlier.

Most women who call themselves feminists would agree that enriching the younger generation is crucial. The statistics on young girls today are disturbing: according to the National Institute on Media and the Family, forty percent of girls between nine and ten surveyed had tried to lose weight. The NIMF also published study results that stated the following: “One in every three articles in leading teen girl magazines also included a focus on appearance, and most of the advertisements (fifty percent) used an appeal to beauty to sell their products.” This is getting serious, folks. We cannot continue to feed our daughters this kind of messaging and then wonder why rates for eating disorders and low self-esteem are so high. That said, I think it can sometimes be hard to give these girls positive messages that are digestible and make sense at their level. Who wants to listen to boring old parents anyway?

Thankfully there are forms of media to help. If your daughter, sister, or friend is drawn to magazines, hide their latest issue of Teen Beat and replace it with New Moon Girls. The magazine has so many fun sections that she will hardly miss it. New Moon puts a spin on traditional magazine sections to make them even more relevant for girls. Instead of a Letter from the Editor being written by an adult, girls who helped work on the magazine write it. The advice column provides advice from—you guessed it—girls. The entire magazine focuses not only on giving girl readers good content but also in making sure that it is credible and relevant by getting it from the very girls New Moon targets. Simply put, this magazine is genius.

The Beauty Issue (May-June 2010) is full of positive messaging and reinforcement, something girls today often lack from the media. The issue contains features on beauty including how to boost your body confidence, your favorite body part, and a piece on inner beauty, as well as short fiction. The idea of beauty is tackled from every possible angle, giving girls an opportunity to discover what they like most about themselves rather than showing them yet another picture of female celebrities and models.

I am encouraged and thrilled about magazines like New Moon Girls and my hope is that they will continue to compete with more mainstream magazines for the attention of young girls. (Hint: They can’t do so without our support!) This magazine is for anyone who wants a girl in his or her life to know just how special she is.

Written by: April D. Boland, May 1st 2010

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