It’s reassuring that edgier girls, even when they become moms, can look to Rudechix tees for a little self-reverential, sassy fun. A phenomenon that hit big from its very first chops busting attitude tee in 2004 (“I’m Cuter Than You”), Rudechix is hotter and ruder than ever with a new series of to-die-for tee collections, including The Tattoo Line, The Environmental Line, The Bitter Waitress Collection and The Baby Surf Collection.
The fantastically inventive Sherry Mattson, owner and president of the company, is all about creating something beyond the typically prosaic one-liner.