For years now, “Bible-thumping ideology” has clashed with a mainstream popular culture that seems to stand for everything fundamentalist Christians oppose. That is, however, until fundamentalist Christians discovered how they could harness the power of popular culture to sell their own messages of purity, penance, and prayer.
This is where Shirley Steinberg and Joe Kincheloe’s anthology Christotainment: Selling Jesus through Popular Culture begins.