Elevate Difference

Reviews tagged advertising

The Codes of Gender: Identity and Performance in Pop Culture

The main theme of The Codes of Gender is “commercial realism.” As explained by the narrator of this film, Sut Jhally, Professor of Communication at the University of Massachusetts, a code of gender has to be understood as a shorthand language, a set of rules and behaviors.

Getting Real: Challenging the Sexualisation of Girls

Getting Real is a collection of essays that are charges against the worldwide phenomena of the pornification of childhood through advertising, marketing, and pop culture. This was a great book to read, particularly as the authors are Australian and I sometimes wonder how much of our collective reaction to porn and adult images going mainstream is a reflection of our country's Puritanical leanings.

Ad Nauseam: A Survivor's Guide to American Consumer Culture

Ad Nauseam: A Survivor's Guide to American Consumer Culture is an anthology of articles (plus some new material) from ‘90s ad-busting zine Stay Free!. Since I write a zine that deconstructs feminine hygiene advertising, I couldn’t have represented more of their target demographic if I’d tried.

Chart Your Cycle and Adventures in Menstruating #1-3

I’m one of those women who has never been terribly fond of her period. I spent years trying to escape my own bodily functions and wrote my undergraduate thesis on suppressing menstruation by using birth control pills. More recently, I’ve discovered that my lifelong migraines are linked to my cycle. My period and I have come to an understanding, so while I don’t make up funny nicknames for it, I use cloth pads and organic tampons whenever possible. But I have never been overly fond of my menses and to say my feelings about menstruating are conflicted is quite an understatement.