I never thought that Johnny Cash could ever become kitsch. After all, he is the Man in Black, the patron saint of the disenfranchised and hurting and the bad ass country boy jamming an angry middle finger at the camera. I grew up listening to Cash singing to cheering prisoners and sullen guards, and then later turning a classic industrial rock song on its head. How on earth could this icon of morality—this Original EMO master—possibly be turned into sweet fluff?
By having him sing Christmas songs on a video that loops Christmas imagery continuously.