The Pure Romance website looks like a page out of Seventeen magazine with pictures of giggly, freckle-faced women and hearts and cursive, all splashed in shades of pink. And while the company’s mission is serious—empowering women to express and explore their sexuality—the products have the same playful feel the homepage reveals.
Pure Romance products range from light lotions to bondage accessories to vibrators, available in seven collections at prices that span a few dollars through $150.