With the right concept, packaging alone can sell a product. Bath & body products are my favorite for this – in fact, my bathroom décor is mostly comprised of attractively packaged products. If the bottle looks neat, they've probably won me.
“Snake Oil” is produced by the Black Phoenix Alchemy Lab, which carries a line of popular perfume oils aimed at goths. The label looks like a carnival poster, asserting, “Cures what ails ya. Accept no substitutes.” The advertising is ingenious: my fragrance came with an Ouija board-shaped magnet.
But the contents are just as appealing as the bottle.