<?xml version="1.0" encoding="utf-8" ?><rss version="2.0" xml:base="http://elevatedifference.lndo.site/taxonomy/term/1273/all" xmlns:media="http://search.yahoo.com/mrss/" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <channel>
    <title>McDonalds</title>
    <link>http://elevatedifference.lndo.site/taxonomy/term/1273/all</link>
    <description></description>
    <language>en</language>
          <item>
    <title>Scenes from the Silent Revolution</title>
    <link>http://elevatedifference.lndo.site/review/scenes-silent-revolution</link>
    <description>
&lt;div class=&quot;node&quot;&gt;
  
      &lt;div class=&quot;review-image&quot;&gt;
      &lt;div class=&quot;field field-type-filefield field-field-review-image&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;img src=&quot;http://elevatedifference.lndo.site/sites/default/files/imagecache/review_image_full/review_images/585064077245491871.jpg&quot; alt=&quot;&quot; title=&quot;&quot;  class=&quot;imagecache imagecache-review_image_full imagecache-default imagecache-review_image_full_default&quot; width=&quot;200&quot; height=&quot;200&quot; /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
    &lt;/div&gt;
          &lt;div class=&quot;meta-terms&quot;&gt;
      &lt;div class=&quot;author&quot;&gt;Directed by &lt;a href=&quot;/author/jess-rowland&quot;&gt;Jess Rowland&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;publisher&quot;&gt;&lt;a href=&quot;/publisher/pax-recordings&quot;&gt;Pax Recordings&lt;/a&gt;&lt;/div&gt;    &lt;/div&gt;
    &lt;p&gt;Jess Rowland could not have created the tour de force, &lt;em&gt;Scenes From The Silent Revolution&lt;/em&gt;, at a better time than during our current epoch, as we find that we have been swimming in the muck of corporate culture for decades. Rowland punctures the shrink-wrap that corporations have fixed around ourdaily lives with a CD and DVD that leaves you feeling raw and unsettled. The DVD includes three scenes: “Ashcroft vs. The Space Librarians,” “The Barbie Explosion” and “McDonaldland is Changing.” The soundtrack is a thing of genius. The background noise that compliments the visual material includes drum beats and radio samples, as well as music by John Ashcroft, Barbie and the Rockers and the kids who love Ronald McDonald. The themes are: American nationalism, American vanity, the extraterrestrial and theparadox of desired homogeneity versus globalization. The ten tracks are short but hypnotic and can easily be slipped into the background of any dinner party. John Ashcroft’s song returns during the last track to implant the “Mighty Eagle Song” in your brain—it will surely nest there for days. Rowland should supply a disclaimer regarding the persistent nature of this tune. Then again, that’s the point! A subliminal message is unnecessary. If you buy anything, buy this compilation.&lt;/p&gt;    &lt;div&gt;
      &lt;span class=&quot;reviewer-names&quot;&gt;&lt;strong&gt;Written by:&lt;/strong&gt; &lt;a href=&quot;/reviewer/aaron-nugua&quot;&gt;Aaron Nugua&lt;/a&gt;&lt;/span&gt;, December 12th 2006    &lt;/div&gt;
    &lt;div class=&quot;tag-list&quot;&gt;Tags: &lt;a href=&quot;/tag/barbie&quot;&gt;Barbie&lt;/a&gt;, &lt;a href=&quot;/tag/john-ashcroft&quot;&gt;John Ashcroft&lt;/a&gt;, &lt;a href=&quot;/tag/mcdonalds&quot;&gt;McDonalds&lt;/a&gt;, &lt;a href=&quot;/tag/revolution&quot;&gt;Revolution&lt;/a&gt;&lt;/div&gt;    &lt;/div&gt;
</description>
     <comments>http://elevatedifference.lndo.site/review/scenes-silent-revolution#comments</comments>
 <category domain="http://elevatedifference.lndo.site/section/films">Films</category>
 <category domain="http://elevatedifference.lndo.site/author/jess-rowland">Jess Rowland</category>
 <category domain="http://elevatedifference.lndo.site/publisher/pax-recordings">Pax Recordings</category>
 <category domain="http://elevatedifference.lndo.site/reviewer/aaron-nugua">Aaron Nugua</category>
 <category domain="http://elevatedifference.lndo.site/tag/barbie">Barbie</category>
 <category domain="http://elevatedifference.lndo.site/tag/john-ashcroft">John Ashcroft</category>
 <category domain="http://elevatedifference.lndo.site/tag/mcdonalds">McDonalds</category>
 <category domain="http://elevatedifference.lndo.site/tag/revolution">Revolution</category>
 <pubDate>Tue, 12 Dec 2006 13:14:00 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">2438 at http://elevatedifference.lndo.site</guid>
  </item>
  <item>
    <title>McLibel</title>
    <link>http://elevatedifference.lndo.site/review/mclibel</link>
    <description>
&lt;div class=&quot;node&quot;&gt;
  
      &lt;div class=&quot;review-image&quot;&gt;
      &lt;div class=&quot;field field-type-filefield field-field-review-image&quot;&gt;
    &lt;div class=&quot;field-items&quot;&gt;
            &lt;div class=&quot;field-item odd&quot;&gt;
                    &lt;img src=&quot;http://elevatedifference.lndo.site/sites/default/files/imagecache/review_image_full/review_images/2245938360644223082.gif&quot; alt=&quot;&quot; title=&quot;&quot;  class=&quot;imagecache imagecache-review_image_full imagecache-default imagecache-review_image_full_default&quot; width=&quot;150&quot; height=&quot;200&quot; /&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
    &lt;/div&gt;
          &lt;div class=&quot;meta-terms&quot;&gt;
      &lt;div class=&quot;author&quot;&gt;Directed by &lt;a href=&quot;/author/franny-armstrong&quot;&gt;Franny Armstrong&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;publisher&quot;&gt;&lt;a href=&quot;/publisher/spanner-films&quot;&gt;Spanner Films&lt;/a&gt;&lt;/div&gt;    &lt;/div&gt;
    &lt;p&gt;Dave Morris, a former postman, and Helen Steel, a gardener, both lead quiet lives in London, England before getting involved in one of the most influential libel suits the world had ever seen. The meetings, pickets and fliers they created in protest of the global fast food chain McDonalds worked so well that spies, secret investigations and even a lawsuit were used against the two activists. The lawsuit, and subsequent appeals, spanned fifteen years, and its effects are still being felt.&lt;/p&gt;

&lt;p&gt;&lt;em&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B000A59PR4?ie=UTF8&amp;amp;tag=feminrevie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=9325&amp;amp;creativeASIN=B000A59PR4&quot;&gt;McLibel&lt;/a&gt;&lt;/em&gt; exposes the extraordinary lengths McDonalds went to in order to silence Dave and Helen, the only two out of a small anti-McDonalds group brave enough to face the fast food giant. After sending spies to report on the group&#039;s bank reports, agendas and, most importantly, personalities of its members, McDonalds felt it had no choice but to silence the activists for advertising &quot;false information&quot; about the company to the public at large. The thought that a global corporation would sue a group of only a dozen people is frightening enough, but the real horror, as &lt;em&gt;&lt;a href=&quot;http://www.amazon.com/gp/product/B000A59PR4?ie=UTF8&amp;amp;tag=feminrevie-20&amp;amp;linkCode=as2&amp;amp;camp=1789&amp;amp;creative=9325&amp;amp;creativeASIN=B000A59PR4&quot;&gt;McLibel&lt;/a&gt;&lt;/em&gt; reveals, lies in the corporate spokespeople&#039;s vague sense of fact, overwhelming spirit of manipulation and damning ability to sweep over anybody in their way. The group&#039;s accusations - that McDonalds lies about the nutritional benefits of its food, unfairly targets children in their advertising, supports the destruction of the rainforest and is a leading cause of the increasing obesity in society - are now widely accepted in public debate. But in the early 1990s, any attempt by the British mainstream media to discuss these concerns ended with editorial corrections and apologies to the fast food giant.&lt;/p&gt;

&lt;p&gt;The street style documentary, directed by Franny Armstrong, perfectly captures the grassroots movement it took to battle the corporate giant: volunteers opening letters and sorting donations in bedrooms, legal council working for nothing and witnesses flying over from the United States to testify on their behalf, to name a few. Shots of cramped London apartments juxtaposed with expert interviews and distorted flashes of McDonalds advertising give the viewer a full view of what Dave and Helen were up against: a tower of neverending money. Despite the company&#039;s wealth, it couldn&#039;t stop two people from changing the way fast food does business. Next stop... NYC bans transfat in cooking oil.&lt;/p&gt;    &lt;div&gt;
      &lt;span class=&quot;reviewer-names&quot;&gt;&lt;strong&gt;Written by:&lt;/strong&gt; &lt;a href=&quot;/reviewer/jessica-rossi&quot;&gt;Jessica Rossi&lt;/a&gt;&lt;/span&gt;, December 7th 2006    &lt;/div&gt;
    &lt;div class=&quot;tag-list&quot;&gt;Tags: &lt;a href=&quot;/tag/grassroots&quot;&gt;grassroots&lt;/a&gt;, &lt;a href=&quot;/tag/libel&quot;&gt;libel&lt;/a&gt;, &lt;a href=&quot;/tag/mcdonalds&quot;&gt;McDonalds&lt;/a&gt;, &lt;a href=&quot;/tag/mclibel&quot;&gt;McLibel&lt;/a&gt;, &lt;a href=&quot;/tag/nutrition&quot;&gt;nutrition&lt;/a&gt;&lt;/div&gt;    &lt;/div&gt;
</description>
     <comments>http://elevatedifference.lndo.site/review/mclibel#comments</comments>
 <category domain="http://elevatedifference.lndo.site/section/films">Films</category>
 <category domain="http://elevatedifference.lndo.site/author/franny-armstrong">Franny Armstrong</category>
 <category domain="http://elevatedifference.lndo.site/publisher/spanner-films">Spanner Films</category>
 <category domain="http://elevatedifference.lndo.site/reviewer/jessica-rossi">Jessica Rossi</category>
 <category domain="http://elevatedifference.lndo.site/tag/grassroots">grassroots</category>
 <category domain="http://elevatedifference.lndo.site/tag/libel">libel</category>
 <category domain="http://elevatedifference.lndo.site/tag/mcdonalds">McDonalds</category>
 <category domain="http://elevatedifference.lndo.site/tag/mclibel">McLibel</category>
 <category domain="http://elevatedifference.lndo.site/tag/nutrition">nutrition</category>
 <pubDate>Thu, 07 Dec 2006 13:32:00 +0000</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">649 at http://elevatedifference.lndo.site</guid>
  </item>
  </channel>
</rss>