Based in Tel Aviv, Israel, Luckxurys was started by designer Tali Rosen out of a personal frustration: she was unable to find a traditionally turquoise hamsa, palm-shaped amulet used in jewelery that is thought to protect a person from the evil eye. The tradition of using a hamsa (the Arabic word for the number five, hence the symbolism of a hand) to ward off evil began in the Middle East as a practice of Islam, and is now a part of Jewish mysticism. After searching unsuccessfully for her prized stone, Rosen decided to simply make one herself.